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Student information system (SIS) software is a critical component of how colleges and universities track and manage important information about their students. However, too many institutions live in...

Few things have had a bigger impact on marketing over the past few years than the rise of workflow automation. Not only does automation make the life of a marketer infinitely easier, but it helps...

When you think of enrollment management, what comes to mind? 

My earliest experience in higher education was nearly 20 years ago working for a small career school. The task given to me was simple, improve the student experience! Sounds very simple until you...

When you work in higher education recruitment, you have two primary goals: help prospective students find the best path toward a brighter future, and help your institution see higher enrollment...

These days, it can feel like the technology of yesteryear has been completely replaced. Magazines and newspapers have been replaced by blogs and podcasts. Mail reaches us largely through digital...

If you’ve spent many years working in higher education, you might have noticed a shift in the way you reach prospective students. Today’s college students – predominantly younger millennials and Gen...

Outbound calling to prospects and responding to inquiries used to be much simpler until recent years. The adoption of dialers and technology made it easy for abuse and bad actors to reach far and...